Studio F. A. Porsche was founded in 1972 by Professor Ferdinand Alexander Porsche, whose visionary design approach shaped the Porsche 911 just as much as it did numerous international design classics. His understanding of design as a strategic factor for success and a key driver of brand identity has formed the foundation of our work to this day.
As part of the Porsche Group and the origin of the Porsche Design brand, we draw on a unique design heritage while maintaining an independent perspective on the challenges brands face today. Our approach is not about transferring a specific design language. Instead, we apply our experience, proven methodologies, and strategic thinking to create design solutions that are firmly grounded in business strategy. By aligning design with brand identity and market positioning, we help strengthen both in a sustainable and meaningful way.
Rooted in the German tradition of design and engineering, our work is guided by a clear philosophy: creating timeless solutions that unite function with character. The principles established by Ferdinand Alexander Porsche remain at the heart of our design DNA, informing not only our design practice but also our strategic approach to brand development and collaboration.
Design from a strategic perspective
Strategy
Our strategic expertise combines extensive experience in brand building with a clear focus on long-term, sustainable development. Working closely with our clients, we analyse their brands, sharpen their strategic direction, and establish the foundations for consistent and impactful communication. Through brand assessments, strategic positioning, design guidelines, and efficient brand management processes, we help companies strengthen their relevance, build lasting value, and create enduring impact.
Design
Design lies at the heart of our work. We create products, spaces, and digital experiences that combine aesthetic clarity with intuitive functionality and lasting relevance. Working across product, mobility, spatial, and digital design, we take an interdisciplinary approach to create seamless experiences across every touchpoint.
Marketing
Drawing on the expertise behind our own brand, we help companies create distinctive, relevant, and enduring brand experiences. Through strategic positioning, compelling storytelling, and thoughtfully crafted marketing assets, we develop communication strategies that clearly differentiate brands and build lasting recognition. By seamlessly integrating design and marketing, we create holistic brand communication strategies that strengthen brand identity and drive long-term impact.
A legacy that looks ahead
1935
Early enthusiasm
Born on 11 December 1935, Ferdinand Alexander Porsche was the eldest of Dorothea and Ferry Porsche’s four sons. From an early age, he spent much of his time in his grandfather’s design studios and engineering workshops in Stuttgart, where he developed a deep appreciation for design and innovation. In 1943, the Porsche family relocated to Austria, where he attended school in Zell am See.
1958
Designer at Porsche
After the family returned to Stuttgart, Ferry Porsche transformed his father’s engineering and design office into the sports car manufacturer Porsche. In 1958, Ferdinand Alexander Porsche joined the family business as a designer, beginning a career that would profoundly shape the company’s design identity.
1963
The creation of an icon
His first major challenge was designing what would become the Porsche 911. With its unmistakable silhouette, clean lines, and uncompromising functional design, Ferdinand Alexander Porsche created an icon that has defined generations of sports cars and continues to shape the brand to this day. The 911 became the purest expression of his design philosophy: form follows function, reduced to the essentials. In creating it, he further refined his instinct for technology, materials, proportion, and above all, uncompromising purism.
1972
The founding of the studio as a fresh start
The early 1970s marked a turning point for the company. As Porsche KG was restructured into a public limited company (AG), members of the Porsche family stepped back from operational roles. Although Ferdinand Alexander Porsche remained on the Supervisory Board, corporate governance required him to relinquish his position as Chief Designer. Rather than marking an end, this became the beginning of a new chapter. In 1972, driven by a passion for design rather than commercial ambition, he founded Porsche Design in Stuttgart—a studio dedicated to transferring his design philosophy beyond the automobile.
1972
The beginning of a brand
His ambition was to reduce objects to their essential form, combining technical precision with timeless aesthetics. This philosophy gave rise to a design brand that, to this day, is synonymous with clarity, innovation, and uncompromising functionality. Guided by these principles, Porsche Design expanded far beyond the automotive world, creating products across disciplines including watches, eyewear, writing instruments, electronics, fashion, and industrial design.
1972
Projects with renowned clients
With the founding of Porsche Design, Ferdinand Alexander Porsche began to extend his design philosophy far beyond the world of automotive design. In collaboration with renowned international brands, he developed products and projects that combined functionality, technical precision, and timeless aesthetics. Since then, the studio has shaped iconic designs across a wide range of disciplines, from industrial products and architecture to mobility and lifestyle.
2015
A new name – A tribute to our founder
Since 2015, the studio has carried the name of its founder: Studio F. A. Porsche. The renaming pays tribute to Ferdinand Alexander Porsche and references the signature he established on his work: “Design by F. A. Porsche.” At the same time, it reflects the studio’s evolution into an independent design consultancy with greater creative freedom, serving international clients beyond the Porsche Design brand.
2022
Celebrating 50 years
Design with integrity
Our work is deeply rooted in the German tradition of design and engineering. Guided by a culture that values functionality, clarity, and precision, we pursue a philosophy of reducing form to its essentials and focusing on what truly matters. The principles established by Ferdinand Alexander Porsche remain at the heart of our design DNA, inspiring us to see design not merely as the creation of form, but as an expression of character, responsibility, and visonary thinking.
Pioneering Spirit
It is the origin of the Porsche brand and continues to inspire us today. Driven by curiosity, ambition, and passion, we are committed to creating exceptional solutions. We go further when others stop, always striving to achieve the best possible outcome.
Confidence
We believe in ourselves and in our clients. Great design is created through collaboration built on trust, confidence, and open, direct communication. Together, we strive to achieve the best possible outcome. To do so, we are willing to challenge convention, explore unconventional paths, and embrace the possibility of failure as part of the creative process. Because exceptional design emerges where courage meets responsibility.
Relevance
Our design is driven by purpose. Every solution is shaped by the needs of the user and the demands of its context. Rather than simply styling products, we develop solutions that balance aesthetics, functionality, and technical excellence according to each client’s specific requirements. The result is intuitive, coherent, and enduring designs that are engineered to perform and built to last.
Gemeinsame Werte, gegenseitiges Vertrauen und langfristige Zusammenarbeit
Success, created together
Design awards recognise not only our achievements but also the strength of our collaboration with our clients. Because exceptional design is always created together.
With more than 250 international design awards, our work has gained both international recognition. In 2021, we were also honoured with the prestigious title of Red Dot: Design Team of the Year.
We are proud of what we have achieved. Even more, we are excited by what lies ahead. Every award begins with a bold idea, a strong team, and clients who share our ambition to explore new possibilities together.
2026
iF Design Award
2025
Red Dot: Best of the Best
Red Dot Design Award
iF Gold Award
iF Design Award
German Design Award
Plus X Award
Good Design Award
Blue Mile Design Award
Best of Boats Award
European Power Boat
2024
Red Dot: Best of the Best
Red Dot Design Award
iF Design Award
German Design Award
Good Design Award
2023
Red Dot: Best of the Best
Red Dot Design Award
iF Design Award
Plus X Award
Archiproducts Design Awards
Plus X Award
Good Design Award
2022
Red Dot: Best of the Best
Red Dot Design Award
German Design Award Special Mention
German Innovation Award
iF Design Award
iF Gold Award
Good Design Award
2021
iF Design Award
Red Dot Design Award
German Design Award
German Innovation Award
2020
Red Dot: Best of the Best
Good Design Award Japan
AWE Gold Award
German Innovation Award
German Design Award
iF Design Award
2019
Red Dot. Best of the Best
Red Dot Design Award
Good Design Award
2018
Red Dot Design Award
2017
Red Dot Design Award
German Design Award
Plus X Award
BOAT Design & Innovation Award
2016
Red Dot Design Award
German Design Award
iF Design Award
2015
Red Dot Design Award
Hospitality Design Award
Interior Innovation Award
Good Design Award
2014
Red Dot Design Award
iF Design Award
Plus X Award
Plus X Award
2013
Red Dot Design Award
iF Design Award
Good Design Award
Good Design Award
2012
Red Dot Design Award
2011
Red Dot Design Award
Good Design Award
2008
Red Dot Design Award
Plus X Award
2007
Red Dot Design Award
2006
Red Dot Design Award
2005
Red Dot Design Award
Good Design Award
2004
Red Dot Design Award
2003
Red Dot Design Award
Good Design Award
2002
Red Dot Design Award
2001
Red Dot Design Award
2000
Good Design Award
1998
Good Design Award
1997
Red Dot Design Award
1996
Red Dot Design Award
1995
Red Dot Design Award
1989
Red Dot Design Award
1986
Good Design Award
1985
Good Design Award
Two strong brands
For selected projects, we complement our design services with the “Design by Studio F. A. Porsche” designation. We see this as a partnership built on shared values, collaborating only with companies whose ambitions and standards align with our design philosophy. More than a mark of origin, the design reference creates a credible connection between both brands and communicates a shared commitment to quality, design excellence, and long-term relevance.
A shared goal
The design reference transforms a product into a shared brand narrative, supporting its positioning in the premium segment while creating a credible connection between your brand and Studio F. A. Porsche. Through consistent brand communication, launch support, and a compelling design story, we help build lasting brand value that extends well beyond the product itself.