Siemens
Breakfast Set
Aluminum for Breakfast
Early in the new milennium Siemens was determined to bring a high end, if not luxury, series of small kitchen appliances to the market. Up to that point of time there was no such thing available. A water kettle wasn’t typically an object to be displayed in the kitchen for its beauty.
![Siemens Breakfast Series](https://www.studiofaporsche.com/wp-content/uploads/2019/08/Siemens-Breakfast-Set_Premium-Line-2-Studio-F.-A.-Porsche-Product-Design-9-1920x1280.jpg)
![Siemens Breakfast Series](https://www.studiofaporsche.com/wp-content/uploads/2019/08/Siemens-Breakfast-Set_Premium-Line-2-Studio-F.-A.-Porsche-Product-Design-3-863x575.jpg)
![Siemens Breakfast Series](https://www.studiofaporsche.com/wp-content/uploads/2019/08/Siemens-Breakfast-Set_Premium-Line-2-Studio-F.-A.-Porsche-Product-Design-4-863x575.jpg)
![Siemens Breakfast Series](https://www.studiofaporsche.com/wp-content/uploads/2019/08/Siemens-Breakfast-Set_Premium-Line-2-Studio-F.-A.-Porsche-Product-Design-12-1920x1280.jpg)
When we presented the new line of products it was obvious that this would be a paradigm shift for the category. The price for the water kettle was approximately four times as high as a standard kettle, however the use of solid aluminum profiles had its price. On this basis Siemens marketing estimated 100.000 pieces over life time.
![Siemens Breakfast Series](https://www.studiofaporsche.com/wp-content/uploads/2019/08/Siemens-Breakfast-Set_Premium-Line-2-Studio-F.-A.-Porsche-Product-Design-15-683x1024.jpg)
![Siemens Breakfast Series](https://www.studiofaporsche.com/wp-content/uploads/2019/08/Siemens-Breakfast-Set_Premium-Line-2-Studio-F.-A.-Porsche-Product-Design-6-683x1024.jpg)
But the customers loved the new line so much that today more than 1 Million water kettles have been sold.
A beautiful example for the power of design.
![Siemens Breakfast Series](https://www.studiofaporsche.com/wp-content/uploads/2019/08/Siemens-Breakfast-Set_Premium-Line-2-Studio-F.-A.-Porsche-Product-Design-17-1920x1280.png)