C´SEED is an extraordinary TV screen in every single way: it is larger and brighter than ordinary screens, it was made for outside use and it features an innovative technology that makes it disappear in the ground at the touch of a button.
With a diagonal screen size of 201 inches and 780,000 LEDs C´SEED is one of a kind. However, the design brief didn’t end there: if not in use the screen was to be stored in a compact cassette in the ground, protected from the elements. In order to do so, C´SEED magically folds up and forms a slim column which is then gently lowered into the ground. The concept was created for use in outdoor areas of exclusive resorts as well as for private and public viewing areas.
- Red Dot Award Product Design 2012 "best of the best"