The collaboration therefore begins with a comprehensive brand analysis, during which all existing products, visual elements, relevant competitors and the current business, customer and service environment of Fitness Studios are evaluated.

The design process begins with brainstorming sessions followed by an ideation phase, and then progresses through the development of the selected design concept to the detailed design of the individual elements.

The integration into the overarching digital health and fitness system takes place in parallel with the hardware design development. Decisions on materials and colours are made with the aid of visualisations. The design development process culminates in a comprehensive portfolio of coordinated individual products.

Close collaboration with the development department, sports medicine specialists and decision-makers leads to optimised and realistically implementable results for the client, without any unnecessary delays.

Work on the new brand identity is taking place in parallel with, and in close conjunction with, product design development. Based on the future philosophy, a new brand name and a completely new corporate design are being developed.

The spatial concept for the gyms complements the holistic approach of the new brand positioning and consistently translates the brand identity into the architectural space.

Clear structures, high-quality materials and a precisely tailored user experience create an environment that combines functionality, motivation and brand perception.

At MEDICA 2008, the new corporate design was brought to life in three dimensions for the first time and consistently translated into the exhibition space. Architecture, product presentation and brand communication merged to form a holistic exhibition presence that conveyed the brand’s new identity clearly and concisely.

The successful collaboration with Milon highlights the strength of a holistic design approach. It is only through the precise interplay of all relevant elements and processes that a consistent brand experience is created, making a premium brand tangible to the end customer in every interaction.

Comprehensive documentation of the design guidelines for products, architecture and interiors forms the basis for a scalable franchise model and ensures a consistent brand experience across all locations.

From product design through to architecture and brand communication, this creates a cohesive identity that combines quality, functionality and emotional appeal into a harmonious overall experience.