Can a business intelligence software be intuitive and emotional? The new user interface for DeltaMaster, a business intelligence software, incorporates aspects of color psychology.

The user interface that had already been developed served as the design basis for this: functional areas such as controlling, analysis and reporting are given an emotional dimension and visually structured through a precise colour scheme of red and blue.

These principles were taken up and translated into a clear brand identity that combines digital functionality with a distinctive, modern brand image.

Graphic design and emotion are also intended to be reflected in Bissantz’s corporate branding. Studio F. A. Porsche is tackling this challenge in an unconventional way: it is drawing on its expertise in product design to approach the brand relaunch from this perspective.

The result is a business intelligence alphabet made up of red and blue particles, which can be freely interpreted to represent data, reports, employees and other individual elements within a company. It conveys both complexity and simplicity in equal measure.

At the same time, it symbolises the emotional connection between the owner-managed company Bissantz, its signature product and its customers.