Can a business intelligence software be intuitive and emotional? The new user interface for DeltaMaster, a business intelligence software, incorporates aspects of color psychology. Red and blue hues help viewers instinctively assess the fields of controlling, reporting and data analysis. The design itself subconsciously allows the user to assess the presented situation without having to actively assess individual figures. In comparison to the competition’s products, the software guides users emotionally.
This unique way of visualizing functional topics with a graphic and emotional appeal comes about thanks to the close cooperation with the customer. Bissantz is actively involved throughout the creative process so that the design and IT can be continuously developed in sync. The makeover of Bissantz’s corporate design picks up where DeltaMaster’s new user interface design leaves off.