Brand Styling Audit

Transportation

AGCO Brand Styling Audit
AGCO Brand Styling Audit
AGCO Brand Styling Audit
AGCO Brand Styling Audit

Analysis and subsequent definition of characteristic styling features for the four AGCO owned tractor brands: Fendt, Valtra, Massey Ferguson and Challenger.

The target was to maintain the individual brand appearance despite a platform strategy by following these steps:

  • Deliver against the identities of the brand’s competitors
  • Position the brands within the AGCO group towards each other
  • Reinforce the heritage and the visual identity of the brand
  • Give an iconic design umbrella to each brand
  • Cooperatively establish design guidelines, that target to be applicable on any brand product globally.

Name

Brand Styling Audit

Facts

Client:
Year:
2009

Social Media

Share on

Contact

Get in touch