Brand Styling Audit


AGCO Brand Styling Audit
AGCO Brand Styling Audit
AGCO Brand Styling Audit
AGCO Brand Styling Audit

Analysis and subsequent definition of characteristic styling features for the four AGCO owned tractor brands: Fendt, Valtra, Massey Ferguson and Challenger.

The target was to maintain the individual brand appearance despite a platform strategy by following these steps:

  • Deliver against the identities of the brand’s competitors
  • Position the brands within the AGCO group towards each other
  • Reinforce the heritage and the visual identity of the brand
  • Give an iconic design umbrella to each brand
  • Cooperatively establish design guidelines, that target to be applicable on any brand product globally.


Brand Styling Audit



Social Media

Share on


Get in touch
To continiously improve usability, this website stores some of your information. All collected data is stored in accordance with EU GDPR. You can opt-out of collecting and storing your data by enabling a cookie in your browser prohibiting further data collection and storage for one year. Accept